The international  "Lordlyfield" project  is a new global trend to change the attitude of people and governments to the current tendency of  planet pollution, especially plastic garbage.  The  project goal is to help protect  the planet from  pollution and climate change through multiple activities starting from the UAE.

The preparation of legislative initiatives for the MENA region and alliance BRICS. For example, CEO Lordlyfield proposed to the Dubai Municipality to approve   new environmental standards for hotels in Dubai that will reduce the amount of plastic waste generated during every guest visit. Namely,  prohibit hotels  from providing single-use plastic toiletry bottles  in guest rooms. Reducing single-use plastics is vital in the fight against the climate crisis - plastic is a major source of carbon emissions and a financial anchor to the fossil fuel industry, and cities such as New York have already adopted the above sustainable  rules.

“We d̶o̶n̶'̶t̶ care” is an international academic and research event dedicated to innovative developments of manufacturing companies and start-ups offering new technologies, materials, and solutions to reduce and reverse planet pollution through the transition to more sustainable production and consumption which also affects climate change.

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The Lordlyfield application is a unique format of interaction with social networks no one uses today that will create a new culture of consumption and environmentally friendly lifestyle by the population around the world using human needs and dependencies.

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Creation and implementation of a school course for children on the topic "Environmentally friendly lifestyle" in MENA region and BRICS countries. From September 2024, the course will simultaneously cover  17 million schoolchildren In Russia. It is planned to translate the course into Arabic, Indian, and other languages.