The international "Lordlyfield" project is a new global trend to change the attitude of people and governments to the current tendency of planet pollution, especially plastic garbage. The project goal is to help protect the planet from pollution and climate change through multiple activities starting from the UAE.
These activities include:
The preparation of legislative initiatives for the MENA region and alliance BRICS. For example, CEO Lordlyfield proposed to the Dubai Municipality to approve new environmental standards for hotels in Dubai that will reduce the amount of plastic waste generated during every guest visit. Namely, prohibit hotels from providing single-use plastic toiletry bottles in guest rooms. Reducing single-use plastics is vital in the fight against the climate crisis - plastic is a major source of carbon emissions and a financial anchor to the fossil fuel industry, and cities such as New York have already adopted the above sustainable rules.
A holding an annual conference
“We d̶o̶n̶'̶t̶ care” is an international academic and research event dedicated to innovative developments of manufacturing companies and start-ups offering new technologies, materials, and solutions to reduce and reverse planet pollution through the transition to more sustainable production and consumption which also affects climate change.
Launch of the Lordlyfield mobile app
The Lordlyfield application is a unique format of interaction with social networks no one uses today that will create a new culture of consumption and environmentally friendly lifestyle by the population around the world using human needs and dependencies.
Creation and implementation of a school course for children on the topic "Environmentally friendly lifestyle" in MENA region and BRICS countries. From September 2024, the course will simultaneously cover 17 million schoolchildren In Russia. It is planned to translate the course into Arabic, Indian, and other languages.